My Swot

My Company SWOT Analysis

Strengths

  • Advantages of proposition?
  • Capabilities?
  • Competitive advantages?
  • USP's (unique selling points)?
  • Resources, Assets, People?
  • Experience, knowledge, data?
  • Financial reserves, likely returns?
  • Marketing - reach, distribution, awareness?
  • Innovative aspects?
  • Location and geographical?
  • Price, value, quality?
  • Accreditations, qualifications, certifications?
  • Processes, systems, IT, communications?
  • Cultural, attitudinal, behavioural?
  • Management cover, succession?

Weaknesses

  • Disadvantages of proposition?
  • Gaps in capabilities?
  • Lack of competitive strength?
  • Reputation, presence and reach?
  • Financials?
  • Own known vulnerabilities?
  • Timescales, deadlines and pressures?
  • Cashflow, start-up cash-drain?
  • Continuity, supply chain robustness?
  • Effects on core activities, distraction?
  • Reliability of data, plan predictability?
  • Morale, commitment, leadership?
  • Accreditations, etc?
  • Processes and systems, etc?
  • Management cover, succession?

Opportunities

  • Market developments?
  • Competitors' vulnerabilities?
  • Industry or lifestyle trends?
  • Technology development and innovation?
  • Global influences?
  • New markets, vertical, horizontal?
  • Niche target markets?
  • Geographical, export, import?
  • New USP's?
  • Tactics - surprise, major contracts, etc?
  • Business and product development?
  • Information and research?
  • Partnerships, agencies, distribution?
  • Volumes, production, economies?
  • Seasonal, weather, fashion influences?

Threats

  • Political effects?
  • Legislative effects?
  • Environmental effects?
  • IT developments?
  • Competitor intentions - various?
  • Market demand?
  • New technologies, services, ideas?
  • Vital contracts and partners?
  • Sustaining internal capabilities?
  • Obstacles faced?
  • Insurmountable weaknesses?
  • Loss of key staff?
  • Sustainable financial backing?
  • Economy - home, abroad?
  • Seasonality, weather effects?


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