Standard Swot

Standard Swot

  • We have a high level of competence
  • We have competitive skill
  • We are ahead on the experience curve
  • We have adequate finance resources
  • We have a good reputation with buyers
  • We are an acknowledged market leader
  • We have well-conceived functional areas
  • We have access to economies of scale
  • We are somewhat insolated from strong competitive pressures
  • We have proprietary technology
  • We have better advertising campaigns than the competition
  • We are good at creating new products
  • We have strong management
  • We have superior /technological/technical skills
  • We have a cost/price advantage

  • We have no clear strategic direction
  • Our facilities are obsolete
  • We are lacking managerial depth and talent
  • We are missing key skills or competencies
  • We have a poor track record in implementing strategy
  • We are plagued with internal operating problems
  • We are falling behind on Research & Development
  • We have a narrow product line
  • We have a weak market image
  • We have below average marketing skills
  • We are unable to finance needed strategy changes
  • We have higher overall costs relative to our key competitors
  • We have subpar profitability

  • There are additional groups that we could serve
  • There are new markets or market segments to enter
  • We can expand our products/service line to meet customer needs
  • We can diversify into related products
  • We can control sourcing or supply activities (vertical integration)
  • Falling trade barriers are opening foreign markets to us
  • Our rivals are becoming complacent
  • The market is growing faster than in the past
  • Fewer regulatory requirements will make doing business easier for us

  • Experienced foreign competitors are entering the market
  • Sales of substitute product/services are rising
  • The market is growing more slowly than we expected
  • There are adverse shifts in foreign exchange rates and/or trade policies
  • Regulatory requirements are becoming onerous
  • We are vulnerable to changes in the business cycle or to recessions
  • Our customers and/or suppliers are enjoying growing bargaining power
  • Buyer's needs and tastes are changing in directions that point away from our current expertise
  • Demographic changes are having a negative impact on business
  • It's easy to enter this sector (very low barriers to entry)
  • Technology could change this sector with little or no warning


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